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CSR Initiatives of Indian Banking Industry

Author

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  • Mahabir Narwal

Abstract

Purpose - The paper's purpose is to highlight the corporate social responsibility (CSR) initiatives taken by the Indian Banking Industry, which can help them to enhance their overall performance. Design/methodology/approach - The research is based on the survey questionnaire, administered to 33 public‐private sector banks in Northern Haryana, including its capital Chandigarh, which has been analyzed with the help of descriptive statistics and factor analysis. Findings - The findings suggest that banks have an objective view‐point about CSR activities. They are concentrating mainly on education, balanced growth (different strata of society), health, environmental marketing and customer satisfaction as their core CSR activities. The Indian banking industry is found to be adopting an integrated approach by combining CSR with the ultimate customer satisfaction. Irrespective of location, the nature of CSR activities undertaken by banks is found to be similar. Research limitations/implications - The study was conducted on 33 banks. As the banks are undertaking CSR activities under the guidance of their respective head office, this perhaps generalizes its usefulness elsewhere. Practical implications - As CSR improves the performance of banks in terms of goodwill, social image and expanding business, this may be a fruitful example for other industries as well. Originality/value - This paper observes that the work done for society may pass on the advantages to the corporate world and initiatives in this area may enhance the value.

Suggested Citation

  • Mahabir Narwal, 2007. "CSR Initiatives of Indian Banking Industry," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 3(4), pages 49-60, November.
    • Handle: RePEc:eme:srjpps:v:3:y:2007:i:4:p:49-60
    DOI: 10.1108/17471110710840233
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    Citations

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    Cited by:

    1. Shahbaz Khan & Nida Baig & Aon Waqas Awan & Muhammad Imdad Ullah, 2014. "Do Corporate Social Responsibility Initiatives Favorable for Banks? Customer's Perceptions," Business and Economic Research, Macrothink Institute, vol. 4(1), pages 230-247, June.
    2. Labrini Sideri, 2021. "Leveraging CSR for Sustainability: Assessing Performance Implications of Sustainability Reporting in a National Business System," Sustainability, MDPI, vol. 13(11), pages 1-16, May.
    3. Meenakshi Sharma & Akanksha Choubey, 2022. "Green banking initiatives: a qualitative study on Indian banking sector," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(1), pages 293-319, January.
    4. Kishore Kumar & Ajai Prakash, 2020. "Managing sustainability in banking: extent of sustainable banking adaptations of banking sector in India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 22(6), pages 5199-5217, August.
    5. Yenni Viviana Duque Orozco & Deissy Martínez Barón, 2012. "Responsabilidad Social Empresarial en la Dimensión Laboral: Caso Bancolombia y BBVA," Revista Facultad de Ciencias Económicas, Universidad Militar Nueva Granada, June.
    6. Onyeka K. Osuji & Ugochukwu L. Obibuaku, 2016. "Rights and Corporate Social Responsibility: Competing or Complementary Approaches to Poverty Reduction and Socioeconomic Rights?," Journal of Business Ethics, Springer, vol. 136(2), pages 329-347, June.
    7. Monika Kansal & Mahesh Joshi & Shekar Babu & Sharad Sharma, 2018. "Reporting of Corporate Social Responsibility in Central Public Sector Enterprises: A Study of Post Mandatory Regime in India," Journal of Business Ethics, Springer, vol. 151(3), pages 813-831, September.
    8. Klein, Florian, 2015. "Identifikation potenzieller Nachhaltigkeitsindikatoren von Genossenschaftsbanken: Eine Literaturstudie," Arbeitspapiere 148, University of Münster, Institute for Cooperatives.

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