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Total relationship management (TRM) and total quality management (TQM)

Author

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  • Mosad Zineldin

Abstract

Keywords: TQM, Relationship marketing

Suggested Citation

  • Mosad Zineldin, 2000. "Total relationship management (TRM) and total quality management (TQM)," Managerial Auditing Journal, Emerald Group Publishing Limited, vol. 15(1/2), pages 20-28, February.
    • Handle: RePEc:eme:majpps:02686900010304399
    DOI: 10.1108/02686900010304399
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    Citations

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    Cited by:

    1. See Kwong Goh & Nan Jiang & Muhamad Faiz Abdul Hak & Pei Leng Tee, 2016. "Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 993-1004.
    2. Shiwakoti, Nirajan & Jiang, Hongwei & Nguyen, An Duong, 2022. "Passengers’ perception of safety and its relationship with demographics, service quality, satisfaction and loyalty in airlines sector - A case study of Vietnam to Australia route," Transport Policy, Elsevier, vol. 124(C), pages 194-202.
    3. S. Samar Ali & Faizan Ahmed, 2010. "Measuring Indian Patients' Satisfaction: A Case Of Private Hospitals," Portuguese Journal of Management Studies, ISEG, Universidade de Lisboa, vol. 0(3), pages 303-329.
    4. Pabla, Harleen & Soch, Harmeen, 2023. "Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love," Journal of Air Transport Management, Elsevier, vol. 107(C).
    5. See Kwong Goh & Nan Jiang & Muhamad Faiz Abdul Hak & Pei Leng Tee, 2016. "Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 993-1004.

    More about this item

    Keywords

    tqm; relationship marketing;

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