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¿Está la economía del comportamiento condenada a desaparecer? Lo ordinario frente a lo extraordinario

Listed author(s):
  • Levine, David K.

    (Departamento de Economía de la Universidad de Washington, Campus St. Louis)

Modern economics examines a range of issues ranging from political economy to the theory of organizations. Behavioral economics purports to be instrumental in these extensions. The goal of this essay is to address the question of what —if anything— behavioral economics brings to economics. The modern paradigmatic man (or more often these days woman) in modern economics is different than the ice cold calculating machine that often serves as a straw-man. The decision-maker in modern economics is beset on all sides by uncertainty. Our central interest is in how successful we are in coming to grips with that uncertainty. My goal in this essay is to detail not the theory as it exists in the minds of critics who are unfamiliar with it, but as it exists in the minds of working economists. The theory is far more successful than is widely imagined —but is not without weaknesses that behavioral economics has the potential to remedy.// La economía moderna examina una variedad de temas que abarca desde la política económica hasta la teoría de las organizaciones. La economía del comportamiento (behavioral economics) propone ser instrumental para comprender estos temas. El objetivo de este artículo es responder la pregunta sobre qué es lo que aporta la economía del comportamiento a la ciencia económica. El hombre (o mujer, con más frecuencia en estos tiempos) moderno paradigmático de la economía moderna difiere de la máquina calculadora y fría que se utiliza como instrumento de trabajo. El tomador de decisiones de la economía moderna está rodeado de incertidumbre por todos lados. Nuestro interés central es medir qué tan exitosos somos en la comprensión de la incertidumbre. Mi objetivo en este artículo no es detallar la teoría tal como se encuentra en la mente de los críticos que no están familiarizados con ella, sino como se encuentra en la mente de los economistas que la utilizan. Esta teoría es mucho más exitosa de lo que la mayoría imagina —pero no carece de debilidades que la economía del comportamiento tiene el potencial de remediar.

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Article provided by Fondo de Cultura Económica in its journal El Trimestre Económico.

Volume (Year): LXXVII (3) (2010)
Issue (Month): 307 (julio-septiembre)
Pages: 509-531

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Handle: RePEc:elt:journl:v:77:y:2010:i:307:p:509-531
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