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La papelera española y su grupo de empresas

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  • La papelera española

Abstract

Within the European context of growing demand and deficitary production capacity, the Spanish paper sector must implement an ambitious programme of work which will allow it to compete on a market accessible to it. From its position of leadership within the newsprint sector, LA PAPELERA ESPAÑOLA has been very sensitive to this situation. lts strategic programme, in which it has invested 14,000 million pesetas, has two, well-defined aspects. On the one hand, the modernisation of its installations, in order to offer high-quality products; on the other, the readjustment of investments in search of products with a higher added value. With the collaboration of the Boston Consulting Group Limited, LA PAPELERA ESPAÑOLA has reorganised its business units, both in upstream companies and in those relating to transformation and marketing. The perfomance of the sector during the last months confirms that this decision has been the right one.

Suggested Citation

  • La papelera española, 1990. "La papelera española y su grupo de empresas," EKONOMIAZ. Revista vasca de Economía, Gobierno Vasco / Eusko Jaurlaritza / Basque Government, vol. 18(03), pages 112-123.
    • Handle: RePEc:ekz:ekonoz:1990307
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    More about this item

    Keywords

    Planificación estratégica; sector papelero;

    JEL classification:

    • L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • L74 - Industrial Organization - - Industry Studies: Primary Products and Construction - - - Construction
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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