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Ranking Web Design Firms with the ORESTE Method

Author

Listed:
  • Esra AYTAC ADALI

    (Pamukkale Universitesi)

  • Aysegul TUS ISIK

    (Pamukkale Universitesi)

Abstract

Developing a website, creating an online presence and a brand image are difficult for the companies because of requiring research, thought and time. One of the ways to overcome this difficulty is hiring a web design firm. There are many web design firms in the market and it is critical to determine which one best meets a company’s needs. In this paper one of the MCDM (Multi Criteria Decision Making) techniques, called ORESTE (Organization, Rangement Et Synthese De Donnes Relationnelles), has been applied to the selection of web design firm. This method is simple and does not require the quantification of criteria weights and alternatives, rather only their ordinal rankings. The application has demonstrated that the ORESTE method provides a structured, rational and consistent approach to complex decision problems.

Suggested Citation

  • Esra AYTAC ADALI & Aysegul TUS ISIK, 2017. "Ranking Web Design Firms with the ORESTE Method," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 17(2), pages 243-254.
  • Handle: RePEc:ege:journl:v:17:y:2017:i:2:p:243-254
    DOI: 10.21121/eab.2017225202
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    References listed on IDEAS

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    1. Delhaye, C. & Teghem, J. & Kunsch, P., 1991. "Application of the ORESTE method to a nuclear waste management problem," International Journal of Production Economics, Elsevier, vol. 24(1-2), pages 29-39, November.
    2. Ayşegül Tuş Işık, 2016. "QUALIFLEX and ORESTE Methods for the Insurance Company Selection Problem," Alphanumeric Journal, Bahadir Fatih Yildirim, vol. 4(2), pages 55-68, September.
    3. Hassan Jafari, 2013. "Identification and Prioritization of Grain Discharging Operations Risks by Using ORESTE Method," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 3(9), pages 233-245, September.
    4. De Leeneer, Isabelle & Pastijn, Hugo, 2002. "Selecting land mine detection strategies by means of outranking MCDM techniques," European Journal of Operational Research, Elsevier, vol. 139(2), pages 327-338, June.
    5. Hassan Jafari, 2013. "Identification and Prioritization of Grain Discharging Operations Risks by Using ORESTE Method," Journal of Asian Business Strategy, Asian Economic and Social Society, vol. 3(9), pages 233-245.
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    Citations

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    Cited by:

    1. Keyou Shi & Yong Liu & Weizhang Liang, 2022. "An Extended ORESTE Approach for Evaluating Rockburst Risk under Uncertain Environments," Mathematics, MDPI, vol. 10(10), pages 1-20, May.
    2. Cheng Zhang & Xingli Wu & Di Wu & Huchang Liao & Li Luo & Enrique Herrera-Viedma, 2018. "An Intuitionistic Multiplicative ORESTE Method for Patients’ Prioritization of Hospitalization," IJERPH, MDPI, vol. 15(4), pages 1-18, April.
    3. Çiğdem Sıcakyüz & Babek Erdebilli, 2023. "Is E-Trust a Driver of Sustainability? An Assessment of Turkish E-Commerce Sector with an Extended Intuitionistic Fuzzy ORESTE Approach," Sustainability, MDPI, vol. 15(13), pages 1-26, July.

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