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The economics of attitudes: A different approach to utility functions of players in tourism marketing coalitional networks

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  • Khalilzadeh, Jalayer
  • Wang, Youcheng

Abstract

The foundation of destination collaboration is based on the interdependency of the organizations involved in producing destination products. The high rate of destination collaboration failure underscores the need for conflict studies. Unlike previous studies, which depend solely on the collaboration monetary values, this study proposes a new approach to define its utility functions based on the attitudinal and motivational values. We employ the network theory to define the utility function of four major players and the game theory to examine three distribution solutions of coalitional activities' values. The results support the notion of “free riders” mentioned in collaboration studies and explains why free riding is a natural phenomenon in tourism destinations’ marketing activities. The findings suggest that individual entities and hospitality are the two players with the highest admission fee and the least contribution. We suggest the concepts of fairness and stability to be considered in incentive policies to encourage collaboration among higher admission players.

Suggested Citation

  • Khalilzadeh, Jalayer & Wang, Youcheng, 2018. "The economics of attitudes: A different approach to utility functions of players in tourism marketing coalitional networks," Tourism Management, Elsevier, vol. 65(C), pages 14-28.
    • Handle: RePEc:eee:touman:v:65:y:2018:i:c:p:14-28
    DOI: 10.1016/j.tourman.2017.09.018
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    References listed on IDEAS

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    Cited by:

    1. Henri Kuokkanen & Frederic Bouchon, 2021. "When team play matters: Building revenue management in tourism destinations," Tourism Economics, , vol. 27(2), pages 379-397, March.

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