IDEAS home Printed from https://ideas.repec.org/a/eee/tefoso/v79y2012i8p1462-1473.html
   My bibliography  Save this article

Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan's TV market

Author

Listed:
  • Tseng, Fang-Mei
  • Lin, Ya-Ti
  • Yang, Shen-Chi

Abstract

In science and technology industries, innovative products are launched rapidly, making the lifecycle of new products ever shorter. Thus, it is important that companies understand consumers' needs and consider expert opinion when analyzing the development of a new technology. However, no studies have combined these two perspectives with regard to the development of a new product. Therefore, this research combined conjoint analysis, scenario analysis, and the Delphi method with the innovative diffusion model to analyze the development of Taiwan's TV market over the next 10years. The results show that the outlook for demand for light-emitting diode (LED) TVs in Taiwan is very optimistic; sales of LED TVs will surpass sales of liquid crystal display TVs in 2015 in the optimistic scenario and in 2017 in the most likely scenario.

Suggested Citation

  • Tseng, Fang-Mei & Lin, Ya-Ti & Yang, Shen-Chi, 2012. "Combining conjoint analysis, scenario analysis, the Delphi method, and the innovation diffusion model to analyze the development of innovative products in Taiwan's TV market," Technological Forecasting and Social Change, Elsevier, vol. 79(8), pages 1462-1473.
    • Handle: RePEc:eee:tefoso:v:79:y:2012:i:8:p:1462-1473
    DOI: 10.1016/j.techfore.2012.04.022
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0040162512001126
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.techfore.2012.04.022?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Hurmekoski, Elias & Jonsson, Ragnar & Nord, Tomas, 2015. "Context, drivers, and future potential for wood-frame multi-story construction in Europe," Technological Forecasting and Social Change, Elsevier, vol. 99(C), pages 181-196.
    2. Li, Xishu & Yin, Ying & Manrique, David Vergara & Bäck, Thomas, 2021. "Lifecycle forecast for consumer technology products with limited sales data," International Journal of Production Economics, Elsevier, vol. 239(C).
    3. Potstada, Michael & Zybura, Jan, 2014. "The role of context in science fiction prototyping: The digital industrial revolution," Technological Forecasting and Social Change, Elsevier, vol. 84(C), pages 101-114.
    4. Tseng, Fang-Mei & Wang, Shenq-Yuan & Hsieh, Chih-Hung & Guo, Aifang, 2014. "An integrated model for analyzing the development of the 4G telecommunications market in Taiwan," Telecommunications Policy, Elsevier, vol. 38(1), pages 14-31.
    5. Goodwin, Paul & Meeran, Sheik & Dyussekeneva, Karima, 2014. "The challenges of pre-launch forecasting of adoption time series for new durable products," International Journal of Forecasting, Elsevier, vol. 30(4), pages 1082-1097.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:tefoso:v:79:y:2012:i:8:p:1462-1473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.sciencedirect.com/science/journal/00401625 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.