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Scenario development for an evolving health insurance industry in rural India: INPUT for business model innovation

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  • Gnatzy, Tobias
  • Moser, Roger

Abstract

The article discusses the use of Delphi-based scenarios for the development of business model innovations in emerging markets. Motivated by insights from information processing and institutional theory we present a scenario development process combining a PEST (political, economic, socio-cultural, and technological) and a stakeholder approach. We exemplify its use for the evolving health insurance market in rural India and present how our approach can be used to study possible future developments relevant for business model innovations. Key insights are that NGOs might play a crucial role along with the regulatory support of the Government of India and significant advances in mobile payment technologies.

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  • Gnatzy, Tobias & Moser, Roger, 2012. "Scenario development for an evolving health insurance industry in rural India: INPUT for business model innovation," Technological Forecasting and Social Change, Elsevier, vol. 79(4), pages 688-699.
    • Handle: RePEc:eee:tefoso:v:79:y:2012:i:4:p:688-699
    DOI: 10.1016/j.techfore.2011.08.001
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    Cited by:

    1. Tiberius, Victor & Siglow, Caroline & Sendra-García, Javier, 2020. "Scenarios in business and management: The current stock and research opportunities," Journal of Business Research, Elsevier, vol. 121(C), pages 235-242.
    2. Nayak, Bishwajit & Bhattacharyya, Som Sekhar & Krishnamoorthy, Bala, 2021. "Explicating the role of emerging technologies and firm capabilities towards attainment of competitive advantage in health insurance service firms," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    3. Winkler, Jens & Kuklinski, Christian Paul Jian-Wei & Moser, Roger, 2015. "Decision making in emerging markets: The Delphi approach's contribution to coping with uncertainty and equivocality," Journal of Business Research, Elsevier, vol. 68(5), pages 1118-1126.
    4. Moser, Roger & Kuklinski, Christian Paul Jian-Wei & Srivastava, Mohit, 2017. "Information processing fit in the context of emerging markets: An analysis of foreign SBUs in China," Journal of Business Research, Elsevier, vol. 70(C), pages 234-247.
    5. Wiprächtiger, David & Narayanamurthy, Gopalakrishnan & Moser, Roger & Sengupta, Tuhin, 2019. "Access-based business model innovation in frontier markets: Case study of shared mobility in Timor-Leste," Technological Forecasting and Social Change, Elsevier, vol. 143(C), pages 224-238.
    6. Schiavone, Francesco & Paolone, Francesco & Mancini, Daniela, 2019. "Business model innovation for urban smartization," Technological Forecasting and Social Change, Elsevier, vol. 142(C), pages 210-219.

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