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Leveraging events to ensure enduring benefits: The legacy strategy of the 2015 AFC Asian Cup

Author

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  • Fairley, Sheranne
  • Lovegrove, Hannah
  • Brown, Michael

Abstract

The Asian Football Confederation (AFC) Asian Cup is the largest soccer event on the Asian continent. Australia hosted the 2015 AFC Asian Cup which provided the nation with an opportunity to not only celebrate the sport of soccer, but also leverage the event to deliver enduring legacies. This case study examines the three key legacies of the 2015 AFC Asian Cup which were tourism, trade and investment, and multicultural engagement, and considers the leveraging strategies that were implemented to achieve the stated legacies.

Suggested Citation

  • Fairley, Sheranne & Lovegrove, Hannah & Brown, Michael, 2016. "Leveraging events to ensure enduring benefits: The legacy strategy of the 2015 AFC Asian Cup," Sport Management Review, Elsevier, vol. 19(4), pages 466-474.
    • Handle: RePEc:eee:spomar:v:19:y:2016:i:4:p:466-474
    DOI: 10.1016/j.smr.2016.01.003
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    Cited by:

    1. Marko Perić, 2018. "Estimating the Perceived Socio-Economic Impacts of Hosting Large-Scale Sport Tourism Events," Social Sciences, MDPI, vol. 7(10), pages 1-18, September.
    2. Marko Perić & Jelena Đurkin & Nicholas Wise, 2016. "Leveraging Small-Scale Sport Events: Challenges of Organising, Delivering and Managing Sustainable Outcomes in Rural Communities, the Case of Gorski kotar, Croatia," Sustainability, MDPI, vol. 8(12), pages 1-17, December.
    3. Joanna Poczta & Agata Dąbrowska & Marek Kazimierczak & François Gravelle & Ewa Malchrowicz-Mośko, 2020. "Overtourism and Medium Scale Sporting Events Organisations—the Perception of Negative Externalities by Host Residents," Sustainability, MDPI, vol. 12(7), pages 1-24, April.
    4. Marko Perić & Vanja Vitezić, 2019. "Socio-Economic Impacts of Event Failure: The Case of a Cancelled International Cycling Race," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    5. Ana Chersulich Tomino & Marko Perić & Nicholas Wise, 2020. "Assessing and Considering the Wider Impacts of Sport-Tourism Events: A Research Agenda Review of Sustainability and Strategic Planning Elements," Sustainability, MDPI, vol. 12(11), pages 1-18, June.

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