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Moving beyond stereotypes in managing cultural difference: Communication in Danish-Japanese corporate relationships

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  • Clausen, Lisbeth

Abstract

Summary This study addresses challenges in intercultural management between corporate headquarters in Denmark and subsidiaries/alliance partners in Japan. It takes its point of departure in the prevalent cross-cultural stereotypes of 'national cultures', shows the limitations of using such stereotypes and offers a social constructivist framework that captures the complex processes of understanding others in intercultural collaboration. Based on interviews with 50 managers in five companies, this study presents lessons learned and describes how management practices in the intercultural workplace can result in several approaches from "ongoing culture clash" to situations where cultural differences are considered a strategic asset. It illustrates how some managers perpetuate stereotypes, how some managers move beyond stereotypes, and how others are actually able to "trump" them.

Suggested Citation

  • Clausen, Lisbeth, 2010. "Moving beyond stereotypes in managing cultural difference: Communication in Danish-Japanese corporate relationships," Scandinavian Journal of Management, Elsevier, vol. 26(1), pages 57-66, March.
    • Handle: RePEc:eee:scaman:v:26:y:2010:i:1:p:57-66
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    Cited by:

    1. Kerstin Bätz & Patrick Siegfried, 2021. "Complexity of culture and entrepreneurial practice," International Entrepreneurship Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 7(3), pages 61-70.
    2. Awang-Rozaimie Awang-Shuib Author_Email: aras09_nu0090@student.usm.my & Brandon Oii & Anees Janee Ali, 2011. "Multicultural Awareness For Better Ways Of Life: A Scale Validation Among Malaysian Undergraduate Students," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-234, Conference Master Resources.
    3. Bartosik-Purgat Małgorzata, 2015. "Cultural traits of the future managers from generation Y – an example of young Europeans," Journal of Intercultural Management, Sciendo, vol. 6(3), pages 37-55, September.

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