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Managerial style and the design of decision aids


  • De Waele, Martin


A science of managerial decision making and of aids to management describes the nature and dynamics of decision making. This article proposes one possible descriptive framework of decision making styles for marketing and product managers. It has consequences for both communication between designer and manager and the design of the aids. A decision aid is, per definition, an aid designed to assist a manager of a particular style in making decisions. Different kinds of decision aids can be conceived to match different styles, along certain criteria. Several linkage criteria between aids and styles will be briefly explored here.

Suggested Citation

  • De Waele, Martin, 1978. "Managerial style and the design of decision aids," Omega, Elsevier, vol. 6(1), pages 5-13.
  • Handle: RePEc:eee:jomega:v:6:y:1978:i:1:p:5-13

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    Cited by:

    1. repec:pal:jorsoc:v:58:y:2007:i:12:d:10.1057_palgrave.jors.2602346 is not listed on IDEAS
    2. Gerrit H. van Bruggen & Ale Smidts & Berend Wierenga, 1998. "Improving Decision Making by Means of a Marketing Decision Support System," Management Science, INFORMS, vol. 44(5), pages 645-658, May.

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