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Providing low-cost and high-quality medications to rural communities in developing countries: The case of Accion Medica Cristiana in Nicaragua

Author

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  • Prado, Andrea M.
  • Calderon, Daniel
  • Zúñiga, Roy

Abstract

This case describes a situation in which an NGO that distributes drugs in rural Nicaragua faces inventory management issues, caused by the increased complexity of its supply chain. The case also describes how a regulation change made Nicaragua a more profitable setting for pharmaceutical distributors, which attracted more competition, including that of a Mexican low-cost drugstore chain. This case has two main purposes: 1) to develop students' knowledge and skills in business model assessment; and 2) to help students identify key resources, activities and capabilities of an organization. The CANVAS business model generation tool constitutes a pragmatic tool that enables the students/participants to fully understand, assess and discuss the basic business model of an organization.

Suggested Citation

  • Prado, Andrea M. & Calderon, Daniel & Zúñiga, Roy, 2016. "Providing low-cost and high-quality medications to rural communities in developing countries: The case of Accion Medica Cristiana in Nicaragua," Journal of Business Research, Elsevier, vol. 69(9), pages 3910-3922.
    • Handle: RePEc:eee:jbrese:v:69:y:2016:i:9:p:3910-3922
    DOI: 10.1016/j.jbusres.2015.11.024
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    Citations

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    Cited by:

    1. Jennifer H. Caspari & Matthew P. Martin & Karen Herrera, 2021. "Rural Community Health in Nicaragua: Needs Assessment Results and Self-Reported Health Status," Global Journal of Health Science, Canadian Center of Science and Education, vol. 13(8), pages 1-42, August.
    2. Mariana Voros Fregolente & Marly M. Carvalho, 2023. "Exploring BoP Generations through Business Model Innovation Lens: A Review and Framing," Sustainability, MDPI, vol. 15(17), pages 1-37, August.
    3. Addisu A. Lashitew & Somendra Narayan & Eugenia Rosca & Lydia Bals, 2022. "Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda," Journal of Business Ethics, Springer, vol. 178(2), pages 445-466, June.
    4. Chen, Xu & Yang, Huan & Wang, Xiaojun, 2019. "Effects of price cap regulation on the pharmaceutical supply chain," Journal of Business Research, Elsevier, vol. 97(C), pages 281-290.

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