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Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression

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  • McCarty, John A.
  • Hastak, Manoj

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  • McCarty, John A. & Hastak, Manoj, 2007. "Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression," Journal of Business Research, Elsevier, vol. 60(6), pages 656-662, June.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:6:p:656-662
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    References listed on IDEAS

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    1. Zahay, Debra & Peltier, James & Schultz, Don E. & Griffin, Abbie, 2004. "The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together," Journal of Advertising Research, Cambridge University Press, vol. 44(1), pages 3-18, March.
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