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Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel

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  • Brill, Jonathan E.

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  • Brill, Jonathan E., 1994. "Beyond managerial opportunism: Supplier power and managerial compliance in a franchised marketing channel," Journal of Business Research, Elsevier, vol. 30(3), pages 211-223, July.
    • Handle: RePEc:eee:jbrese:v:30:y:1994:i:3:p:211-223
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    Cited by:

    1. Fu-Sheng Tsai & Chin-Chiung Kuo & Julia L. Lin, 2020. "Knowledge Heterogenization of the Franchising Literature Applying Transaction Cost Economics," Economies, MDPI, vol. 8(4), pages 1-27, November.
    2. Crosno, Jody L. & Tong, Pui Ying, 2018. "Just going through the motions? An empirical investigation of control, compliance, and performance in franchisor-franchisee relationships," Journal of Business Research, Elsevier, vol. 92(C), pages 360-373.
    3. Davies, Mark A.P. & Lassar, Walfried & Manolis, Chris & Prince, Melvin & Winsor, Robert D., 2011. "A model of trust and compliance in franchise relationships," Journal of Business Venturing, Elsevier, vol. 26(3), pages 321-340, May.
    4. Guo, Shiau-Ling, 2023. "The governance implication of the geographic concentration of franchise activities for franchise relationships," Journal of Business Research, Elsevier, vol. 157(C).
    5. Chin-Chiung KUO & Chi-Fang LIU, 2017. "A Review of Franchising Research in Taiwan Social Science Citation Index (TSSCI) Database," Journal of Economics Library, KSP Journals, vol. 4(2), pages 227-237, June.
    6. Phan, Phillip H. & Butler, John E. & Lee, Soo H., 1996. "Crossing mother: Entrepreneur-franchisees' attempts to reduce franchisor influence," Journal of Business Venturing, Elsevier, vol. 11(5), pages 379-402, September.

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