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Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims


  • Kardes, Frank R.
  • Kim, John
  • Lim, Jeen-Su


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  • Kardes, Frank R. & Kim, John & Lim, Jeen-Su, 1994. "Moderating effects of prior knowledge on the perceived diagnosticity of beliefs derived from implicit versus explicit product claims," Journal of Business Research, Elsevier, vol. 29(3), pages 219-224, March.
  • Handle: RePEc:eee:jbrese:v:29:y:1994:i:3:p:219-224

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    Cited by:

    1. Lupia, Arthur & Grafstrom, Cassandra & Krupnikov, Yanna & Levine, Adam Seth & MacMillan, William & McGovern, Erin, 2008. "How “Point Blindness” Dilutes the Value of Stock Market Reports," MPRA Paper 8191, University Library of Munich, Germany.
    2. Gainsbury, Sally M. & Aro, David & Ball, Dianne & Tobar, Christian & Russell, Alex, 2015. "Optimal content for warning messages to enhance consumer decision making and reduce problem gambling," Journal of Business Research, Elsevier, vol. 68(10), pages 2093-2101.
    3. Brett A. S. Martin & Carolyn A. Strong, 2016. "The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments," Marketing Letters, Springer, vol. 27(3), pages 473-485, September.
    4. Sarah E. Vaala & Matthew A. Lapierre, 2014. "Marketing Genius: The Impact of Educational Claims and Cues on Parents' Reactions to Infant/Toddler DVDs," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 323-350, June.

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