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Humor and cognitive responses to advertising stimuli: A trace consolidation approach

Author

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  • Lammers, H. Bruce
  • Leibowitz, Laura
  • Seymour, George Edw.
  • Hennessey, Judith E.

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Suggested Citation

  • Lammers, H. Bruce & Leibowitz, Laura & Seymour, George Edw. & Hennessey, Judith E., 1983. "Humor and cognitive responses to advertising stimuli: A trace consolidation approach," Journal of Business Research, Elsevier, vol. 11(2), pages 173-185, June.
    • Handle: RePEc:eee:jbrese:v:11:y:1983:i:2:p:173-185
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    Cited by:

    1. Hameed, Irfan & Zainab, Bibi & Shamim, Syed Jazib, 2018. "Arousal Safety Leading to Purchase Intention; The Role of Moderating and Mediating Variables in Structural Model," MPRA Paper 91848, University Library of Munich, Germany.
    2. Crawford, Heather J. & Gregory, Gary D., 2015. "Humorous advertising that travels: A review and call for research," Journal of Business Research, Elsevier, vol. 68(3), pages 569-577.
    3. Jingyu Li & Anding Zhu & Dongsheng Liu & Wenmin Zhao & Yi Zhou & Yahui Chen & Yanni Liu & Nan Sun, 2020. "Sustainability of China’s Singles Day Shopping Festivals: Exploring the Moderating Effect of Fairness Atmospherics on Consumers’ Continuance Participation," Sustainability, MDPI, vol. 12(7), pages 1-24, March.
    4. Saleem Alhabash & Yao Dong & Charlotte Moureaud & Iago S. Muraro & John B. Hertig, 2022. "Effects of Fear and Humor Appeals in Public Service Announcements (PSAs) on Intentions to Purchase Medications via Social Media," IJERPH, MDPI, vol. 19(19), pages 1-24, September.
    5. Dharun Kasilingam & Soundararaj Ajitha, 2022. "Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands," Journal of Brand Management, Palgrave Macmillan, vol. 29(4), pages 341-362, July.

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