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Tourists' destination image through regional tourism: From supply and demand sides perspectives

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  • Ageeva, Elena
  • Foroudi, Pantea

Abstract

As an outcome of the phenomenal development of place branding in the travel industry, scrutinizing its potential influences on tourism and travelers' destinations is of supreme importance. This study aims to identify how branding of places influences both supply and demand sides' perspectives and leads to changes in travelers' behavior towards Tatarstan, Russia. Based on 78 interviews with tourists (22), managers (34) and 3 focus groups (22), a conceptual model was designed which illustrates that the tangible and intangible factors of place identity influence the archetypical nation trait and regional place brand, which further results in a positive place image, authentic lifestyle, and entrepreneurship. Implications for tourism planning and management are provided.

Suggested Citation

  • Ageeva, Elena & Foroudi, Pantea, 2019. "Tourists' destination image through regional tourism: From supply and demand sides perspectives," Journal of Business Research, Elsevier, vol. 101(C), pages 334-348.
    • Handle: RePEc:eee:jbrese:v:101:y:2019:i:c:p:334-348
    DOI: 10.1016/j.jbusres.2019.04.034
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    Citations

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    Cited by:

    1. Garner, Benjamin & Thornton, Corliss & Luo Pawluk, Anita & Mora Cortez, Roberto & Johnston, Wesley & Ayala, Cesar, 2022. "Utilizing text-mining to explore consumer happiness within tourism destinations," Journal of Business Research, Elsevier, vol. 139(C), pages 1366-1377.
    2. Waleed Yousef & Pantea Foroudi & Shahzeb Hussain & Najwa Yousef & T. C. Melewar & Charles Dennis, 2022. "Impact of the Strength of Religious Beliefs on Brand Love in the Islamic Market," Corporate Reputation Review, Palgrave Macmillan, vol. 25(1), pages 1-18, February.
    3. Ammar Y. Alqahtani & Anas A. Makki, 2023. "A DEMATEL-ISM Integrated Modeling Approach of Influencing Factors Shaping Destination Image in the Tourism Industry," Administrative Sciences, MDPI, vol. 13(9), pages 1-30, September.
    4. José Ramón-Cardona & María Dolores Sánchez-Fernández, 2022. "Innovation and Strategic Management for the Development of Tourist Destinations: Development of Nightlife and Residents’ Attitudes in Punta del Este (Uruguay)," Sustainability, MDPI, vol. 14(8), pages 1-18, April.
    5. Adamus-Matuszyńska Anna & Dzik Piotr, 2023. "The Place as a Brand. Theory and Practise of the Place Branding," Economics and Culture, Sciendo, vol. 20(1), pages 17-29, June.

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