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The effect of twitter dissemination on cost of equity: A big data approach

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  • Albarrak, Mohammed S.
  • Elnahass, Marwa
  • Papagiannidis, Savvas
  • Salama, Aly

Abstract

Reducing information asymmetry between investors and a firm can have an impact on the cost of equity, especially in an environment or times of uncertainty. New technologies can potentially help disseminate corporate financial information, reducing such asymmetries. In this paper we analyse firms’ dissemination decisions using Twitter, developing a comprehensive measure of the amount of financial information that a company makes available to investors (iDisc) from a big data of firms’ tweets (1,197,208 tweets). Using a sample of 4131 firm-year observations for 791 non-financial firms listed on the US NASDAQ stock exchange over the period 2009–2015, we find evidence that iDisc significantly reduces the cost of equity. These results are pronounced for less visible firms which are relatively small in size, have a low analyst following and a small number of investors. Highly visible firms are less likely to benefit from iDisc in influencing their cost of equity as other communication channels may have widely disseminated their financial information. Our investigations encourage managers to consider the benefits of directly spreading a firm’s financial information to stakeholders and potential investors using social media in order to reduce firm equity premium (COE).

Suggested Citation

  • Albarrak, Mohammed S. & Elnahass, Marwa & Papagiannidis, Savvas & Salama, Aly, 2020. "The effect of twitter dissemination on cost of equity: A big data approach," International Journal of Information Management, Elsevier, vol. 50(C), pages 1-16.
  • Handle: RePEc:eee:ininma:v:50:y:2020:i:c:p:1-16
    DOI: 10.1016/j.ijinfomgt.2019.04.014
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    Cited by:

    1. Mousa, Gehan A. & Elamir, Elsayed A.H. & Hussainey, Khaled, 2022. "The effect of annual report narratives on the cost of capital in the Middle East and North Africa: A machine learning approach," Research in International Business and Finance, Elsevier, vol. 62(C).
    2. Guastella, Gianni & Mazzarano, Matteo & Pareglio, Stefano & Xepapadeas, Anastasios, 2022. "Climate reputation risk and abnormal returns in the stock markets: A focus on large emitters," International Review of Financial Analysis, Elsevier, vol. 84(C).
    3. Mohammed S. Albarrak & Ngan Duong Cao & Aly Salama & Abdullah A. Aljughaiman, 2023. "Twitter carbon information and cost of equity: the moderating role of environmental performance," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(3), pages 693-718, September.

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