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Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0

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  • Capriotti, Paul
  • Carretón, Carmen
  • Castillo, Antonio

Abstract

The Internet has changed the way in which organizations communicate with their publics, and museums are not an exception. The consolidation of Web 2.0 has not only given museums access to a powerful new tool for disseminating information, but has involved significant changes in the relationship between institutions and their publics, facilitating and enhancing the interaction between them. The overall objective of this paper is to analyze the degree of interactivity implemented in the websites of major international art museums, in order to assess if museums are evolving towards more dialogic systems with relation to their publics. The results indicate that museums still have a low level of interactivity on their websites, both in the tools used to present information and the resources available for interaction with virtual visitors. But it has also observed that museums are progressively implementing interactive and dialogic sources, suggesting a clear trend towards new ways of managing these platforms in order to establish more participatory and collaborative communication systems with virtual users.

Suggested Citation

  • Capriotti, Paul & Carretón, Carmen & Castillo, Antonio, 2016. "Testing the level of interactivity of institutional websites: From museums 1.0 to museums 2.0," International Journal of Information Management, Elsevier, vol. 36(1), pages 97-104.
    • Handle: RePEc:eee:ininma:v:36:y:2016:i:1:p:97-104
    DOI: 10.1016/j.ijinfomgt.2015.10.003
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    References listed on IDEAS

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    1. Heinze, Nathan & Hu, Qing, 2006. "The evolution of corporate web presence: A longitudinal study of large American companies," International Journal of Information Management, Elsevier, vol. 26(4), pages 313-325.
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    Cited by:

    1. Magno, Francesca, 2017. "The influence of cultural blogs on their readers’ cultural product choices," International Journal of Information Management, Elsevier, vol. 37(3), pages 142-149.
    2. Kouassi Marius Honoré Aké & Olivier Boiral, 2023. "Sustainable development and stakeholder engagement in the agri‐food sector: Exploring the nexus between biodiversity conservation and information technology," Sustainable Development, John Wiley & Sons, Ltd., vol. 31(1), pages 334-348, February.
    3. Manca, Stefania & Passarelli, Marcello & Rehm, Martin, 2022. "Exploring tensions in Holocaust museums’ modes of commemoration and interaction on social media," Technology in Society, Elsevier, vol. 68(C).

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