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Mobile diaries – Benchmark against metered measurements: An empirical investigation

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  • Lovett, Mitchell J.
  • Peres, Renana

Abstract

Researchers seeking to study the relationships between consumers' communications, attitudes, and behaviors could benefit from monitoring consumers over time, across multiple locations and channels, and in a way that reflects consumers' subjective perceptions. Diaries on smartphones (mobile diaries) can be used as a research tool for such purposes. A mobile diary is a self-report instrument whereby people use their mobile handset to repeatedly report experiences of interest. Mobile diaries are increasingly used in psychology, geography, medicine, and commercial marketing. Yet they have rarely been used for quantitative marketing research, and were not benchmarked against best-practice metrics in marketing.

Suggested Citation

  • Lovett, Mitchell J. & Peres, Renana, 2018. "Mobile diaries – Benchmark against metered measurements: An empirical investigation," International Journal of Research in Marketing, Elsevier, vol. 35(2), pages 224-241.
    • Handle: RePEc:eee:ijrema:v:35:y:2018:i:2:p:224-241
    DOI: 10.1016/j.ijresmar.2018.01.002
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    Cited by:

    1. Gahler, Markus & Klein, Jan F. & Paul, Michael, 2021. "Customer-ExperienceTracking im Handel Echtzeitmessungen wirksam implementieren," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 38(5), pages 18-25.

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