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Endogenous sunk costs and the structure of advertising intensive industries

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  • sutton, John

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  • sutton, John, 1989. "Endogenous sunk costs and the structure of advertising intensive industries," European Economic Review, Elsevier, vol. 33(2-3), pages 335-344, March.
    • Handle: RePEc:eee:eecrev:v:33:y:1989:i:2-3:p:335-344
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    Cited by:

    1. Nelson Sá, 2015. "Market concentration and persuasive advertising: a theoretical approach," Journal of Economics, Springer, vol. 114(2), pages 127-151, March.
    2. Marieke Huysentruyt & Eva Lefevere & Carlo Menon, 2010. "Bank Location and Financial Liberalization Reforms: Evidence from Microgeographic Data," SERC Discussion Papers 0058, Centre for Economic Performance, LSE.
    3. Antoniades, Alexis, 2015. "Heterogeneous Firms, Quality, and Trade," Journal of International Economics, Elsevier, vol. 95(2), pages 263-273.
    4. Constantatos, Christos & Perrakis, Stylianos, 1995. "Différenciation verticale et structure du marché," L'Actualité Economique, Société Canadienne de Science Economique, vol. 71(1), pages 71-98, mars.
    5. Tsuyoshi Toshimitsu, 2017. "Optimal Timing of Advertising with Demand Spillovers," Journal of Industry, Competition and Trade, Springer, vol. 17(1), pages 43-60, March.

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