Implementing global corporate citizenship: An integrated business framework
Recent economic, social-political, and natural disasters have all served to highlight the fragility of the global marketplace. As such, it is no longer questioned as to whether or not companies should be good corporate citizens; that is a given. Rather, concern in the 21st century centers on how businesses can become better global corporate citizens. Unfortunately, without clear guidance regarding how this may be accomplished, global corporate citizenship will remain a fringe activity and not become a critical component of an organization's core business strategy. The integrated framework presented herein identifies key elements and tips for implementing a business-based approach to global corporate citizenship.
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- Crittenden, Victoria L. & Crittenden, William F., 2008. "Building a capable organization: The eight levers of strategy implementation," Business Horizons, Elsevier, vol. 51(4), pages 301-309.
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