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Organizational storytelling: It makes sense

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  • James, Camille H.
  • Minnis, William C.

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  • James, Camille H. & Minnis, William C., 2004. "Organizational storytelling: It makes sense," Business Horizons, Elsevier, vol. 47(4), pages 23-32.
    • Handle: RePEc:eee:bushor:v:47:y:2004:i:4:p:23-32
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    Cited by:

    1. L Houghton & M Metcalfe, 2010. "Synthesis as conception shifting," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 61(6), pages 953-963, June.
    2. Bendell, Bari L. & Kristal, Emma K., 2023. "Five naming strategies to help tell your organization’s story," Business Horizons, Elsevier, vol. 66(3), pages 387-404.
    3. Keel, Astrid L. & Tran, An T.K., 2023. "Increasing small nonprofits’ influence through strategic storytelling," Business Horizons, Elsevier, vol. 66(3), pages 359-370.
    4. Rapp, Adam & Ogilvie, Jessica & Bachrach, Daniel G., 2015. "Sales leadership icons and models: How comic book superheroes would make great sales leaders," Business Horizons, Elsevier, vol. 58(3), pages 261-274.
    5. Tiziana Russo Spena & Maria Colurcio & Monia Melia, 2013. "Storytelling e web communication," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(1), pages 97-117.
    6. Mina Jo & Jaebin Cha & Jisong Kim, 2022. "The Effects of Tourism Storytelling on Tourism Destination Brand Value, Lovemarks and Relationship Strength in South Korea," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    7. Dessart, Laurence & Standaert, Willem, 2023. "Strategic storytelling in the age of sustainability," Business Horizons, Elsevier, vol. 66(3), pages 371-385.

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