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When entering growth markets, are pioneers better than poachers?

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  • Schnaars, Steven P.

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  • Schnaars, Steven P., 1986. "When entering growth markets, are pioneers better than poachers?," Business Horizons, Elsevier, vol. 29(2), pages 27-36.
    • Handle: RePEc:eee:bushor:v:29:y:1986:i:2:p:27-36
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    Cited by:

    1. Smith, Clayton G., 1995. "How newcomers can undermine incumbents' marketing strengths," Business Horizons, Elsevier, vol. 38(5), pages 61-68.
    2. Himme, Alexander, 2005. "Der Einfluss der Markteintrittsreihenfolge auf den Unternehmenserfolg: Eine Zusammenfassung empirischer Arbeiten und Leitlinien für die weitere Forschung auf diesem Gebiet," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 600, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    3. Schewe, Gerhard, 1990. "Imitationsmanagement: Eine kausale Prüfung seiner Erfolgsfaktoren," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 244, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.
    4. Christina Guenther, 2009. "Pioneer burnout: Radical product innovation and firm capabilities," Papers on Economics and Evolution 2009-22, Philipps University Marburg, Department of Geography.
    5. De Castro, Julio O. & Chrisman, James J., 1995. "Order of market entry, competitive strategy, and financial performance," Journal of Business Research, Elsevier, vol. 33(2), pages 165-177, June.
    6. Wolfgang Buchholz, 1998. "Timingstrategien — Zeitoptimale Ausgestaltung von Produktentwicklungsbeginn und Markteintritt," Schmalenbach Journal of Business Research, Springer, vol. 50(1), pages 21-40, January.

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