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Fitting market strategy to varying product life cycles


  • Swan, John E.
  • Rink, David R.


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  • Swan, John E. & Rink, David R., 1982. "Fitting market strategy to varying product life cycles," Business Horizons, Elsevier, vol. 25(1), pages 72-76.
  • Handle: RePEc:eee:bushor:v:25:y:1982:i:1:p:72-76

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    Cited by:

    1. Werner Gleißner & Roland Helm & Susanne Kreiter, 2013. "Measurement of competitive advantages and market attractiveness for strategic controlling," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 24(1), pages 53-75, May.
    2. Helm, Roland & Gleißner, Werner & Kreiter, Susanne, 2012. "Messung von Wettbewerbsvorteilen und Marktattraktivität für die strategische Planung," University of Regensburg Working Papers in Business, Economics and Management Information Systems 468, University of Regensburg, Department of Economics.
    3. Alperovych, Yan & Hübner, Georges, 2011. "Explaining returns on venture capital backed companies: Evidence from Belgium," Research in International Business and Finance, Elsevier, vol. 25(3), pages 277-295, September.
    4. Annika Hallberg & Susana Friberg & Paulina Myhrman, 2014. "How Small Businesses Market Their Products during the Different Phases of the Product Life Cycle: The Case of Swedish Ice Cream Manufacturers," Eurasian Journal of Business and Management, Eurasian Publications, vol. 2(1), pages 1-13.

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