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Tourists’ consumption and perceptions of red heritage

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  • Zhao, Shengnan (Nancy)
  • Timothy, Dallen J.

Abstract

Although tourism suppliers project the positive changes visits wrought upon tourists, the latter do not mindlessly consume the information they receive. A research gap exists in understanding how tourists consume political heritage and read the embedded nationalistic discourses from an emic perspective. This paper adopts the framework of social situation analysis to explore how tourists consume and perceive Chinese communist heritage and how those visits can impact their attitudes towards and support for the CCP. The results suggest that tourists were driven by a variety of motives, participated in various activities, and had split opinions about the effectiveness of “red tourism” in enhancing their nationalism. Comparisons of people’s motivations and perceptions between activity-based clusters were conducted. Managerial implications are discussed.

Suggested Citation

  • Zhao, Shengnan (Nancy) & Timothy, Dallen J., 2017. "Tourists’ consumption and perceptions of red heritage," Annals of Tourism Research, Elsevier, vol. 63(C), pages 97-111.
    • Handle: RePEc:eee:anture:v:63:y:2017:i:c:p:97-111
    DOI: 10.1016/j.annals.2017.01.003
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    References listed on IDEAS

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    1. Zhao, Shengnan (Nancy) & Timothy, Dallen J., 2015. "Governance of red tourism in China: Perspectives on power and guanxi," Tourism Management, Elsevier, vol. 46(C), pages 489-500.
    2. Yankholmes, Aaron & McKercher, Bob, 2015. "Understanding visitors to slavery heritage sites in Ghana," Tourism Management, Elsevier, vol. 51(C), pages 22-32.
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    Cited by:

    1. Goulding, Christina & Saren, Michael & Pressey, Andrew, 2018. "‘Presence’ and ‘absence’ in themed heritage," Annals of Tourism Research, Elsevier, vol. 71(C), pages 25-38.
    2. Pierpaolo D’Urso & Livia Giovanni & Marta Disegna & Riccardo Massari & Vincenzina Vitale, 2021. "A Tourist Segmentation Based on Motivation, Satisfaction and Prior Knowledge with a Socio-Economic Profiling: A Clustering Approach with Mixed Information," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 154(1), pages 335-360, February.
    3. Papadopoulou, Georgia & Xesfingi, Sofia, 2018. "Understanding cruise passengers’ motivations: The case of Greece," MPRA Paper 89840, University Library of Munich, Germany.

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