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Passive Anglicization And Devaluation Of French: The Impact Of Linguistic Advertisements In The Paris Metro On The Perception And Learning Of French Among Young People

Author

Listed:
  • Lakhdar DOURARI

    (University Center of Barika, Algeria, Laboratoire SODIDLEM)

Abstract

This article explores the linguistic and cultural consequences of the increasing anglicization in the Paris metro, highlighting its role in marginalizing French in public space. Using a multidisciplinary approach combining sociolinguistic analysis, language law, pedagogy and cognitive psychology, it shows how daily exposure to English advertising messages weakens the transmission of the French language. The study also offers recommendations for a reform of urban language policy.

Suggested Citation

  • Lakhdar DOURARI, 2025. "Passive Anglicization And Devaluation Of French: The Impact Of Linguistic Advertisements In The Paris Metro On The Perception And Learning Of French Among Young People," Annals of the University of Craiova, Series Psychology, Pedagogy, Teacher Training Department, University of Craiova, vol. 47(2), pages 201-214, December.
    • Handle: RePEc:edt:aucspp:v:47:y:2025:i:2:p:201-214
    DOI: 10.5281/zenodo.18023817
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    JEL classification:

    • M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising

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