Factors Influencing Chinese Students’ Bachelor Studies University Selection: A Cross-Sectional Study At East China Normal University

This research examines the factors affecting the university selection choices of chinese universities’ students for their bachelor studies. In total, 300 students from East China Normal University (ECNU) were questioned using questionnaires disseminated via WeChat. Descriptive statistics, chi-square tests, and ANOVA have been used to measure the statistical value of numerous variables. The most critical factors for this study participants were the labor market value of the degree, the university and the selected academic program reputation, the location of the university, and preparation for graduate school, as revealed by the descriptive analysis. Variables such as the university's reputation, the value of the degree, and proximity were shown to have substantial relationships with university choice according to chi-square tests. These variables greatly impacted students' judgments. According to the ANOVA test, students' university selections were significantly influenced by persons like parents (mothers and fathers), with social media also playing a part. These findings emphasize the importance of universities maintaining strong academic reputations and engaging with influential individuals, especially parents, in the decision-making process. The study offers valuable insights for universities aiming to attract prospective students and highlights the role of social influences in shaping university selection.