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Possibilities for Making the Concepts of "Strategic Segment" and "Strategic Group" Become Operational - A Case Study in the Clothing Industry in Romania

Author

Listed:
  • Alina Florentina AVRIGEANU

    ()

  • Flavia Gabriela ANGHEL

    ()

  • Elena STANGA

    ()

  • Bogdan Nicolae GLAVAN

    () (Romanian - American University, Romania)

Abstract

In this paper we formulate possible strategies that may be made to improve the competitive position of companies must take into account the major strategic stakes, opportunities and threats in the environment but also their internal potential, and their ability to respond to challenges posed by change in external environment. By introducing the concepts of "strategic segmentation" and "strategic group" we develop a more accurate and realistic analysis of the competitive environment, highlighting the practical implications of this analysis. Thus, the use of Porter’s competitive forces model to analyze the competitive environment can be made with reference to competition within a strategic group.

Suggested Citation

  • Alina Florentina AVRIGEANU & Flavia Gabriela ANGHEL & Elena STANGA & Bogdan Nicolae GLAVAN, 2010. "Possibilities for Making the Concepts of "Strategic Segment" and "Strategic Group" Become Operational - A Case Study in the Clothing Industry in Romania," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 1, pages 161-172.
  • Handle: RePEc:ddj:fseeai:y:2010:i:1:p:161-172
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    More about this item

    Keywords

    strategic segment; strategic group; clothing industry; strategic map;

    JEL classification:

    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure
    • L24 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Contracting Out; Joint Ventures
    • L67 - Industrial Organization - - Industry Studies: Manufacturing - - - Other Consumer Nondurables: Clothing, Textiles, Shoes, and Leather Goods; Household Goods; Sports Equipment

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