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The Effect of Human Resource Analytics on Reducing Time-to-Hire in Talent Acquisition: Evidence from FMCG Organisations in Zambia

Author

Listed:
  • Kalogela, Valeta

    (University of Zambia)

Abstract

The efficiency of talent acquisition has become a critical determinant of organisational competitiveness, particularly in sectors characterised by high employee mobility and rapid operational cycles. This study examines the effect of Human Resources (HR) analytics on reducing time-to-hire within selected Fast-Moving Consumer Goods (FMCG) organisations in Lusaka, Zambia. Grounded in evidence-based human resource management and socio-technical systems theory, the study adopts a mixed-methods approach, combining structured questionnaires (n = 29) and semi-structured interviews (n = 15) across four FMCG organisations. Quantitative findings reveal a statistically significant negative relationship between HR analytics utilisation and time-to-hire (β = −0.56, p

Suggested Citation

  • Kalogela, Valeta, 2026. "The Effect of Human Resource Analytics on Reducing Time-to-Hire in Talent Acquisition: Evidence from FMCG Organisations in Zambia," African Journal of Commercial Studies, African Journal of Commercial Studies, vol. 7(3).
    • Handle: RePEc:cwk:ajocsl:2026-023
    DOI: 10.59413/ajocs/v7.i3.52
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    JEL classification:

    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M51 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Firm Employment Decisions; Promotions
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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