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The place marketing strategy in Moroccan regions: Conditions of applicability

Author

Listed:
  • Hicham ECHATTABI

    (National School of Business and Management, Settat, Morocco)

  • Ahmed KHATTAB

    (National School of Business and Management, Settat, Morocco)

Abstract

This paper analyzes the applicability of place marketing strategies in Moroccan regions. It examines institutional, economic, and cultural factors influencing regional branding and development. The study offers recommendations for effective implementation.

Suggested Citation

  • Hicham ECHATTABI & Ahmed KHATTAB, 2021. "The place marketing strategy in Moroccan regions: Conditions of applicability," Journal of Economic and Social Thought, EconSciences Journals, vol. 8(2), pages 42-54, June.
    • Handle: RePEc:cvv:journ3:v:8:y:2021:i:2:p:42-54
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    References listed on IDEAS

    as
    1. Cecilia Pasquinelli & Renaud Vuignier, 2020. "Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion," European Planning Studies, Taylor & Francis Journals, vol. 28(7), pages 1413-1430, July.
    2. Renaud Vuignier, 2016. "Marketing territorial et branding territorial : une revue de littérature systématique," Working Papers hal-01309173, HAL.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy
    • O25 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Industrial Policy

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