IDEAS home Printed from https://ideas.repec.org/a/cup/macdyn/v24y2020i8p1924-1959_3.html
   My bibliography  Save this article

Could Obesity Be Contagious? Social Influence, Food Consumption Behavior, And Body Weight Outcomes

Author

Listed:
  • Mathieu-Bolh, Nathalie

Abstract

This paper contributes to explaining the obesity epidemic and finding a potential remedy. We build a theoretical model of food consumption decisions that accounts for social influence. In our model, individuals’ rationality is affected by an endogenous social weight norm, which influences their calorie consciousness and perceived survival chances. Individuals are conformist, and the degree of conformism describes the extent to which individuals’ discounted utility is influenced by the social weight norm. With an endogenous social weight norm reflecting a heavier and heavier average body weight, we show that a high degree of conformism to the social norm could explain the obesity epidemic. In this environment, a government intervention decreasing energy density is ineffective at reducing steady-state body weight. This result could explain why this type of government dietary intervention seems to have had no effect on obesity, and suggests that the same type of intervention through the Food Stamps Program would be ineffective on its own. We also find that in the steady state, individuals can be overweight or underweight depending on their degree of conformism relative to the education they receive about the healthy weight. While education programs focusing on either diet or exercise have had moderate success, we show that focusing on healthy weight education could combat social influence and reduce obesity.

Suggested Citation

  • Mathieu-Bolh, Nathalie, 2020. "Could Obesity Be Contagious? Social Influence, Food Consumption Behavior, And Body Weight Outcomes," Macroeconomic Dynamics, Cambridge University Press, vol. 24(8), pages 1924-1959, December.
  • Handle: RePEc:cup:macdyn:v:24:y:2020:i:8:p:1924-1959_3
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S1365100519000051/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. George P. Moschis & Anil Mathur & Randall Shannon, 2020. "Toward Achieving Sustainable Food Consumption: Insights from the Life Course Paradigm," Sustainability, MDPI, vol. 12(13), pages 1-18, July.
    2. Strulik, Holger, 2023. "Hooked on weight control: An economic theory of anorexia nervosa and its impact on health and longevity," Journal of Health Economics, Elsevier, vol. 88(C).
    3. Nathalie Mathieu-Bolh & Ronald Wendner, 2021. "Conspicuous leisure, time allocation, and obesity Kuznets curves," Graz Economics Papers 2021-09, University of Graz, Department of Economics.
    4. Nathalie Mathieu-Bolh, 2021. "Economic Stress and Body Weight During the COVID-19 Pandemic," Studies in Microeconomics, , vol. 9(2), pages 256-282, December.
    5. Müller, Nathalie & Fallucchi, Francesco & Suhrcke, Marc, 2024. "Peer effects in weight-related behaviours of young people: A systematic literature review," Economics & Human Biology, Elsevier, vol. 53(C).
    6. Nathalie Mathieu-Bolh, 2021. "Hand-to-mouth Consumption and Calorie Consciousness: Consequences for Junk-food Taxation," Public Finance Review, , vol. 49(2), pages 167-220, March.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:macdyn:v:24:y:2020:i:8:p:1924-1959_3. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/mdy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.