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Exploring the antecedents of perceived diversity

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  • Shrivastava, Samir
  • Gregory, Janet

Abstract

We explore whether differences in perceptions of diversity might emanate from the characteristics of perceivers themselves rather than from the characteristics of those observed. Grounding our arguments in self- and social-identity theory, we hypothesize that individuals respond differently to the same diversity stimuli because they differ in their ‘propensity to stereotype’ and ‘diversity experience.’ Since individuals tend to gravitate towards similar others, we also hypothesize that perceived diversity can predict an individual's ‘desire to group’ with others. Over 200 individuals – staff and students – from a university were exposed to diverse stimuli in an online experiment in a bid to test the hypotheses. Structural Equation Modeling of the data generally supported the hypothesized relationships.

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  • Shrivastava, Samir & Gregory, Janet, 2009. "Exploring the antecedents of perceived diversity," Journal of Management & Organization, Cambridge University Press, vol. 15(4), pages 526-542, September.
    • Handle: RePEc:cup:jomorg:v:15:y:2009:i:04:p:526-542_00
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    Cited by:

    1. Fu-Sheng Tsai & Gayle Baugh & Shih-Chieh Fang & Julia Lin, 2014. "Contingent contingency: Knowledge heterogeneity and new product development performance revisited," Asia Pacific Journal of Management, Springer, vol. 31(1), pages 149-169, March.
    2. Lauring, Jakob & Selmer, Jan, 2013. "Diversity attitudes and group knowledge processing in multicultural organizations," European Management Journal, Elsevier, vol. 31(2), pages 124-136.

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