IDEAS home Printed from https://ideas.repec.org/a/cup/jexpos/v2y2015i01p26-35_00.html
   My bibliography  Save this article

Does the Message Matter? A Field Experiment on Political Party Recruitment

Author

Listed:
  • Preece, Jessica Robinson
  • Stoddard, Olga Bogach

Abstract

Do men and women respond to various party recruitment messages similarly? Working with the Utah County Republican Party, we designed a field experiment in which we invited over 11,600 male and female party activists to attend a free, party-sponsored “Prospective Candidate Information Seminar†by randomizing different invitation messages. We found that women were half as likely as men to respond to recruitment—log on to the seminar website for more information, register for the seminar, and attend the seminar. While we found some suggestive evidence about what recruitment messages may particularly motivate women or men vis-à -vis a control message, our findings are inconclusive because of a low response rate. This first attempt to experimentally test gendered reactions to recruitment in a sample of active party supporters provides a valuable baseline for future research.

Suggested Citation

  • Preece, Jessica Robinson & Stoddard, Olga Bogach, 2015. "Does the Message Matter? A Field Experiment on Political Party Recruitment," Journal of Experimental Political Science, Cambridge University Press, vol. 2(1), pages 26-35, April.
    • Handle: RePEc:cup:jexpos:v:2:y:2015:i:01:p:26-35_00
    as

    Download full text from publisher

    File URL: https://www.cambridge.org/core/product/identifier/S2052263014000177/type/journal_article
    File Function: link to article abstract page
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Galasso, Vincenzo & Nannicini, Tommaso, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers 11238, C.E.P.R. Discussion Papers.
    2. Mourelatos, Evangelos & Krimpas, George & Giotopoulos, Konstantinos, 2022. "Sexual identity and Gender Gap in Leadership. A political intention experiment," GLO Discussion Paper Series 1187, Global Labor Organization (GLO).
    3. Preece, Jessica & Stoddard, Olga, 2015. "Why women don’t run: Experimental evidence on gender differences in political competition aversion," Journal of Economic Behavior & Organization, Elsevier, vol. 117(C), pages 296-308.
    4. Galasso, Vincenzo & Nannicini, Tommaso, 2016. "Persuasion and Gender: Experimental Evidence from Two Political Campaigns," CEPR Discussion Papers 11238, C.E.P.R. Discussion Papers.
    5. Christian R. Grose & Abby K. Wood, 2020. "Randomized experiments by government institutions and American political development," Public Choice, Springer, vol. 185(3), pages 401-413, December.
    6. Pate, Jennifer & Fox, Richard, 2018. "Getting past the gender gap in political ambition," Journal of Economic Behavior & Organization, Elsevier, vol. 156(C), pages 166-183.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jexpos:v:2:y:2015:i:01:p:26-35_00. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Kirk Stebbing (email available below). General contact details of provider: https://www.cambridge.org/xps .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.