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Implicit Price Estimation of Rice Quality Attributes for Asian Americans

Author

Listed:
  • Goodwin, H. L.
  • Holcomb, Rodney B.
  • Rister, M. Edward

Abstract

Product placement survey data for 192 Asian-American households in Houston were used to analyze the value of rice quality attributes via the Consumer Goods Characteristics Model (CGCM). Five rice varieties were used for this study: domestic Lemont, Jasmine 85, Toro II, and two different Thai import varieties. For each variety, marginal implicit prices were calculated at the means for seven characteristics: color, texture, aroma, stickiness, flavor, aftertaste, and moisture.

Suggested Citation

  • Goodwin, H. L. & Holcomb, Rodney B. & Rister, M. Edward, 1996. "Implicit Price Estimation of Rice Quality Attributes for Asian Americans," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 28(2), pages 291-302, December.
    • Handle: RePEc:cup:jagaec:v:28:y:1996:i:02:p:291-302_00
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    Cited by:

    1. Moeltner, Klaus & Neill, Clinton L. & Ramsey, Austin F. & Wang, Huaiyu, 2023. "Eliciting Choice Across Borders: Preferences for U.S. Rice Among Ethnic Chinese in China and the United States," 2023 Annual Meeting, July 23-25, Washington D.C. 335680, Agricultural and Applied Economics Association.
    2. repec:ags:aaea22:335680 is not listed on IDEAS
    3. Napasintuwong, Orachos, "undated". "Survey of Recent Innovations in Aromatic Rice," 131st Seminar, September 18-19, 2012, Prague, Czech Republic 135770, European Association of Agricultural Economists.

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