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Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard

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  • Miller, Amy
  • Cioffi, Jennifer

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  • Miller, Amy & Cioffi, Jennifer, 2004. "Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard," Journal of Advertising Research, Cambridge University Press, vol. 44(03), pages 237-243, September.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:03:p:237-243_04
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    Cited by:

    1. Asiegbu Ikechukwu Francis & Awa H. Okorie & Akpotu Christopher & Ogbonna U. Benson, 2011. "Salesforce Competence Development and Marketing Performance of Industrial and Domestic Products Firms in Nigeria," Far East Journal of Psychology and Business, Far East Research Centre, vol. 2(4), pages 43-59, March.
    2. Büschken, Joachim, 2009. "When does data envelopment analysis outperform a naïve efficiency measurement model?," European Journal of Operational Research, Elsevier, vol. 192(2), pages 647-657, January.
    3. repec:eee:ijoais:v:13:y:2012:i:1:p:41-59 is not listed on IDEAS

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