Business Perceptions of the Role of Billboards in the U.S. Economy
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- Kniazeva, Maria & Babicheva, Eva, 2017. "(Un)saving face, or the designer face as a new consumer commodity," Journal of Business Research, Elsevier, vol. 74(C), pages 143-148.
- Israel Kofi Nyarko & Ernest Kafui Tsetse & Simon Kojo Mesa Avorgah, 2015. "Is Billboard Advertising an Effective Tool in The Marketing of Home Appliances?," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 2(3), pages 101-108.
- Fortenberry Jr., John L. & McGoldrick, Peter J., 2011. "Receptiveness of Black Americans to outdoor advertising," Journal of Business Research, Elsevier, vol. 64(6), pages 586-593, June.
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