IDEAS home Printed from
   My bibliography  Save this article

Business Perceptions of the Role of Billboards in the U.S. Economy




No abstract is available for this item.

Suggested Citation

  • Taylor, Charles R. & Franke, George R., 2003. "Business Perceptions of the Role of Billboards in the U.S. Economy," Journal of Advertising Research, Cambridge University Press, vol. 43(02), pages 150-161, June.
  • Handle: RePEc:cup:jadres:v:43:y:2003:i:02:p:150-161_03

    Download full text from publisher

    File URL:
    File Function: link to article abstract page
    Download Restriction: no


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Kniazeva, Maria & Babicheva, Eva, 2017. "(Un)saving face, or the designer face as a new consumer commodity," Journal of Business Research, Elsevier, vol. 74(C), pages 143-148.
    2. Israel Kofi Nyarko & Ernest Kafui Tsetse & Simon Kojo Mesa Avorgah, 2015. "Is Billboard Advertising an Effective Tool in The Marketing of Home Appliances?," Asian Journal of Social Sciences and Management Studies, Asian Online Journal Publishing Group, vol. 2(3), pages 101-108.
    3. Fortenberry Jr., John L. & McGoldrick, Peter J., 2011. "Receptiveness of Black Americans to outdoor advertising," Journal of Business Research, Elsevier, vol. 64(6), pages 586-593, June.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cup:jadres:v:43:y:2003:i:02:p:150-161_03. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Keith Waters). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.