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Research In A World Of Expanding Media Options: Chicken Or Egg?

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  • Donato, Paul J.

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  • Donato, Paul J., 1996. "Research In A World Of Expanding Media Options: Chicken Or Egg?," Journal of Advertising Research, Cambridge University Press, vol. 36(01), pages 35-42, January.
  • Handle: RePEc:cup:jadres:v:36:y:1996:i:01:p:35-42_96
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    File URL: http://journals.cambridge.org/abstract_S0021849996960055
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    1. Etienne, Jean-François, 2009. "Formation de l’audience et comportement du consommateur : le cas de la presse sportive périodique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4389 edited by Mariet, François.

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