Marketing Fun Foods: A Profile and Analysis of Supermarket Food Messages Targeted at Children
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- Hartmann, Monika & Cash, Sean B. & Yeh, Ching-Hua & Landwehr, Stefanie C. & McAlister, Anna R., 2016. "Children’s purchase behavior in the snack market: Can branding or low price motivate a healthy choice?," 2016 Annual Meeting, July 31-August 2, 2016, Boston, Massachusetts 235841, Agricultural and Applied Economics Association.
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