Marketing Fun Foods: A Profile and Analysis of Supermarket Food Messages Targeted at Children
Childhood obesity is a significant problem that requires innovative solutions. This article suggests that researchers and policy-makers move beyond a scrutiny of junk food and televised advertisements to children to focus on the messages targeted to children in the supermarket. Following a content analysis of fun foods marketed to children, the article (a) outlines why the recoding of "regular" food into "fun food" contributes to the childhood obesity crisis, and (b) suggests how the meaning-making practices of food can be acknowledged in the policy-making process.
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Volume (Year): 34 (2008)
Issue (Month): 2 (June)
|Contact details of provider:|| Postal: University of Toronto Press Journals Division 5201 Dufferin Street Toronto, Ontario, Canada M3H 5T8|
Web page: http://economics.ca/cpp/
|Order Information:|| Web: http://www.utpjournals.com/cpp/ Email: |
When requesting a correction, please mention this item's handle: RePEc:cpp:issued:v:34:y:2008:i:2:p:259-274. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Prof. Werner Antweiler)
If references are entirely missing, you can add them using this form.