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Caracterización en la gestión de innovación de pymes por efecto del Coronavirus: estudio comparativo Colombia y Brasil

Author

Listed:
  • Jesús Rafael Fandino Isaza
  • Silvana Dalmutt Kruger
  • Antonio Zanin

Abstract

Resumen: La investigación que se presenta en este artículo tiene como objetivo caracterizar en las Pymes, los procesos de gestión de la innovación ante los efectos de los coronavirus en el Departamento del Magdalena, Colombia y el Estado de Santa Catarina, Brasil. En primer lugar, caracterizar en las Pymes los procesos de gestión de innovación anteriores a los efectos del coronavirus en el Departamento del Magdalena, Colombia y Estado de Santa Catarina, Brasil. A través de investigación documental en bases de datos de entidades públicas y privadas y bases de datos científicas. Los resultados evidencian que la pandemia del Covid-19 trajo una inesperada crisis global en el mercado, provocando el cierre temporal de las Pymes, especialmente en los sectores de alojamiento, bares y restaurantes, disminución de ventas e ingresos, recorte de gastos y presupuesto, reducción de personal de empleados, altas tasas de desempleo y escaso uso de herramientas tecnológicas. El estudio proporciona información sobre el uso de la innovación como estrategia competitiva por parte de las Pymes frente a la pandemia Covid-19.

Suggested Citation

  • Jesús Rafael Fandino Isaza & Silvana Dalmutt Kruger & Antonio Zanin, 2022. "Caracterización en la gestión de innovación de pymes por efecto del Coronavirus: estudio comparativo Colombia y Brasil," Revista Estrategia Organizacional, Universidad Nacional Abierta y a Distancia, vol. 11(1), pages 109-187.
    • Handle: RePEc:col:000577:020134
    DOI: 10.22490/25392786.5660
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    References listed on IDEAS

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