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Fuga de demanda en el sector comercial de Popayán, Colombia: una aproximación con modelos Logit

Author

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  • Gómez Sánchez, Andrés Mauricio

    (Universidad del Cauca)

Abstract

El objetivo de este estudio es determinar los motivos por los cuales las familias de Popayán no compran bienes y servicios en el sector comercial local y lo hacen en otros municipios o ciudades. Para lograrlo se realiza un muestreo incidental y se implementa un análisis con modelos estocásticos de variable discreta logística. Entre otros resultados, el estudio muestra que para la población encuestada son las mujeres quienes compran con más frecuencia que los hombres por fuera de la ciudad artículos como ropa, zapatosy accesorios. Adicionalmente, se encuentra que un factor determinante es la variedad, seguida por los precios, aunque esto depende del estrato al que pertenezcan. Finalmente, se concluye que el comercio payanes debe mejorar en aspectos como la atención al público, horarios de atención, entre otros.

Suggested Citation

  • Gómez Sánchez, Andrés Mauricio, 2015. "Fuga de demanda en el sector comercial de Popayán, Colombia: una aproximación con modelos Logit," Revista Tendencias, Universidad de Narino, vol. 16(2), pages 118-146, July.
    • Handle: RePEc:col:000520:018806
    DOI: 10.22267/rtend.151602.24
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    More about this item

    Keywords

    Sector Comercial; Demanda; Modelos Logit;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General

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