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Estudio de las motivaciones de los voluntarios corporativos mediante pregunta abierta

Author

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  • Oscar D. Licandro

Abstract

El objetivo de la investigación fue identificar las motivaciones de los voluntarios corporativos y analizar si las mismas dependen de factores personales o contextuales. A diferencia de la mayoría de las investigaciones sobre este tema, realizadas mediante cuestionarios estructurados, las motivaciones se estudiaron mediante preguntas abiertas. Se aplicó una encuesta auto-administrada a 185 voluntarios de 8 empresas que en Uruguay implementan programas de voluntariado corporativo. Los resultados ratificaron algunas de las conclusiones de investigaciones realizadas mediante preguntas cerradas, cuestionaron otras y aportaron evidencia sobre motivaciones no identificadas en ellas. Se encontró además que las motivaciones son independientes entre sí, que no se asocian con factores personales de los voluntarios y que se registran diferencias importantes entre voluntarios de distintas empresas.

Suggested Citation

  • Oscar D. Licandro, 2019. "Estudio de las motivaciones de los voluntarios corporativos mediante pregunta abierta," Estudios Gerenciales, Universidad Icesi, vol. 35(150), pages 70-80, March.
  • Handle: RePEc:col:000129:017246
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    File URL: https://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/3159
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    Cited by:

    1. Oscar Licandro & Stefanía Yapor & Patricia Correa, 2022. "Analysis of the personal factors of the volunteers as mediators between the satisfaction and the permanence in employee volunteering," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(1), pages 127-151, March.

    More about this item

    Keywords

    Voluntariado corporativo; Voluntariado personal; Motivaciones; Voluntarios; Pregunta abierta.;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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