IDEAS home Printed from https://ideas.repec.org/a/col/000129/015180.html
   My bibliography  Save this article

Motivaciones y barreras para la implantación del comercio electrónico en Espa˜na: un estudio Delphi

Author

Listed:
  • M. Dolores Gallego
  • Salvador Bueno
  • Juan Francisco Terre?no

Abstract

A pesar del avance de Internet, las cifras globales muestran un lento crecimiento del comercio electrónico en Espa˜na. Por ello, este trabajo plantea identificar las barreras que obstaculizan la difusión del comercio electrónico, así como las principales motivaciones empresariales a su implantación. El método Delphi fue aplicado con la intención de alcanzar un consenso dentro de un panel de expertos en la materia sobre cuáles son las principales motivaciones y barreras a la implantación del comercio electrónico en Espa˜na. Los resultados identifican la expansión de los mercados y la captación de nuevos clientes como principales incentivos. Entre los obstáculos se destacan los relacionados con problemas logísticos, la seguridad en métodos de pago y la oferta de productos difícilmente comercializables por Internet.

Suggested Citation

  • M. Dolores Gallego & Salvador Bueno & Juan Francisco Terre?no, 2016. "Motivaciones y barreras para la implantación del comercio electrónico en Espa˜na: un estudio Delphi," Estudios Gerenciales, Universidad Icesi, vol. 32(140), pages 221-227, September.
    • Handle: RePEc:col:000129:015180
    as

    Download full text from publisher

    File URL: http://www.icesi.edu.co/revistas/index.php/estudios_gerenciales/article/view/2300
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Comercio electrónico; Método Delphi; Motivaciones; Barreras;
    All these keywords.

    JEL classification:

    • M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:col:000129:015180. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Coordinador ICESI (email available below). General contact details of provider: https://edirc.repec.org/data/fciceco.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.