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Agencias de viajes: nuevos retos en la industria del turismo

Author

Listed:
  • Francisco Velásquez Vasquez

    ()

  • Jose Ramon Peña

    ()

  • Andrés Felipe Macías

    ()

Abstract

El caso muestra el ingreso de un recién graduado del programa Especialización en Administración a una empresa familiar dentro de un sector económico dinámico como el turismo, el cual se ve afectado por múltiples variables socioeconómicas comoel poder adquisitivo de la sociedad, la cultura de los diferentes pueblos y su concepción del turismo, la violencia y la tendencia mundial a la globalización que empuja constantemente a la masificación de los proveedores de productos y servicios mediante alianzas estratégicas entre los diferentes participantes de la cadena de valor de un mismo renglón o de diferentes segmentos con el fin de reducir costos y ser más competitivos y atractivos a los clientes. El recién graduado debe identificar el nuevo rol de las agencias de viaje dentro de la cadena de valor de la industria del turismo, de tal forma que la pequeña agencia de viajes sea un negocio viable y sostenible en el largo plazo.

Suggested Citation

  • Francisco Velásquez Vasquez & Jose Ramon Peña & Andrés Felipe Macías, 2005. "Agencias de viajes: nuevos retos en la industria del turismo," ESTUDIOS GERENCIALES, UNIVERSIDAD ICESI, April.
  • Handle: RePEc:col:000129:001947
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    More about this item

    Keywords

    Sector turismo; Agencias de viajes; Empresas familiares; Cadena de valor; Transporte aéreo;

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M54 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - Labor Management

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