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Target Gutahuka: The UN’s Strategic Information Intervention in the Democratic Republic of Congo

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  • Jacob Udo-Udo Jacob

    (Communications and Multimedia Design, American University of Nigeria, Nigeria)

Abstract

This paper examines the nature and impacts of two information intervention radio programmes broadcast on Radio Okapi—the radio service of the UN Mission in the Democratic Republic of Congo. A matched randomization technique was used to assign Rwandan Hutus and Congolese autochthons in South Kivu to listen to either of the two programmes within their naturalistic contexts for 13 months. At the end of the treatment, participants’ perceptions of barriers to peace; descriptive and prescriptive interventions; victimhood and villainity; opportunities for personal development and civic engagement; and knowledge of repatriation processes were assessed in 16 focus groups across four contexts. The study concludes that international media intervention programmes that provide robust information and a platform for objective analyses within a multiple narrative and participatory framework can enhance greater engagement with nascent democratic reforms, positive perception of long term opportunities for personal development and empathy with the ethnic Other.

Suggested Citation

  • Jacob Udo-Udo Jacob, 2016. "Target Gutahuka: The UN’s Strategic Information Intervention in the Democratic Republic of Congo," Media and Communication, Cogitatio Press, vol. 4(2), pages 104-119.
    • Handle: RePEc:cog:meanco:v:4:y:2016:i:2:p:104-119
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    References listed on IDEAS

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    1. Elizabeth Levy Paluck, 2007. "Reducing intergroup prejudice and conflict with the media: A field experiment in Rwanda," HiCN Working Papers 34, Households in Conflict Network.
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