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Corporate Social Responsibility And Companies’ Reputation

Author

Listed:
  • Patrizia GAZZOLA

    (Department of Economics, INSUBRIA University, Varese, Italy)

Abstract

The aim of this research paper is to analyze in what way Corporate Social Responsibility (CSR) is capable of enhancing corporate reputation. In the past companies often thought to business and society as being in opposition, but in these days external pressure for CSR continues to grow and numerous organizations monitor, rank, and report social performance. Sometimes the legal, business and reputation risks are great for companies engaging in practices deemed unacceptable. Socially responsible behaviors can increase a company's value in that they can increase the degree of confidence of the various stakeholders and the level of reputation. The research is based on the theoretical framework that supports a thesis of their positive relationship. In the paper the Italian companies with the best CSR reputations are analyzed.

Suggested Citation

  • Patrizia GAZZOLA, 2014. "Corporate Social Responsibility And Companies’ Reputation," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 3, pages 74-84, April.
    • Handle: RePEc:cmj:networ:y:2014:i:3:p:74-84
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    Citations

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    Cited by:

    1. Xiangyu Chen & Muhammad Safdar Sial & Dang Khoa Tran & Waseem Alhaddad & Jinsoo Hwang & Phung Anh Thu, 2020. "Are Socially Responsible Companies Really Ethical? The Moderating Role of State-Owned Enterprises: Evidence from China," Sustainability, MDPI, vol. 12(7), pages 1-19, April.
    2. Zubaida Qazi & Wasim Qazi & Syed Ali Raza & Sara Qamar Yousufi, 2022. "The Antecedents Affecting University Reputation and Student Satisfaction: A Study in Higher Education Context," Corporate Reputation Review, Palgrave Macmillan, vol. 25(4), pages 253-271, November.
    3. Izaskun Agirre Aramburu & Irune Gómez Pescador, 2019. "The Effects of Corporate Social Responsibility on Customer Loyalty: The Mediating Effect of Reputation in Cooperative Banks Versus Commercial Banks in the Basque Country," Journal of Business Ethics, Springer, vol. 154(3), pages 701-719, February.
    4. Piero MELLA & Patrizia GAZZOLA, 2015. "Capitalistic Firms as Cognitive Intelligent and Explorative Agents. The Beer’s VSM and Mella’s Moest Views," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 3(4), pages 645-674, December.

    More about this item

    Keywords

    CSR; Reputation; Behaviors;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • P17 - Political Economy and Comparative Economic Systems - - Capitalist Economies - - - Performance and Prospects

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