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Price Reductions-an Effective Method of Attracting Customers and Improve the Level of Sales

Author

Listed:
  • Gabriela OPREA

    () (Petroleum – Gas University from Ploie?ti, Romania)

  • Alina Gabriela BREZOI

    () (Petroleum-Gas University from Ploiesti, Romania)

Abstract

We are tempted to buy the desired products at a lower price. But how small can the price be? Up to what level might decrease the price of a blouse or a shirt from company X? Reducing the price decreases the quality level of the product concerned? These questions have led to case study that will be presented in this paper.

Suggested Citation

  • Gabriela OPREA & Alina Gabriela BREZOI, 2017. "Price Reductions-an Effective Method of Attracting Customers and Improve the Level of Sales," North Economic Review, Technical University of Cluj Napoca, Department of Economics and Physics, vol. 1(1), pages 167-173, October.
  • Handle: RePEc:clj:noecrw:v:1:y:2017:i:1:p:167-173
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    More about this item

    Keywords

    price; discount; sales; international affairs;

    JEL classification:

    • F10 - International Economics - - Trade - - - General
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • Q21 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - Demand and Supply; Prices

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