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Impactos del comercio justo del vino. Tres casos de empresas colectivas de productores en Chile


  • Tonia Mori

    () (HEC Montreal (Canadá))

  • Marie-Claire Malo

    () (HEC Montreal (Canadá))


The export of finished products such as wine fulfils one of the objectives of fair trade which is to let the producing countries obtain maximum revenue. The authors studies three organizations that are part of the fair trade wine sector: Los Robles, a sexagenarian winemaking cooperative; El Corazón, a cooperative that is a providing member of Los Robles; Sagrada Familia, a relative young organization present in the alternative market from its foundation. These three organizations are associated with the same organization of fair trade: Oxfram-Wereldwinkels. After presenting the reality of wine-growers, the authors analyzed the three organizations by defining their emerging conditions, their governance structure and their value chain activities. They then evaluated the impacts of being part of the movement of fair trade. After finding that these impacts were different in each case, the authors concluded that the performance of fair trade was closely linked with a mutual relationship between the participants. Furthermore, the authors indicate the importance of cooperation in commercial fair trade not only between the North and South, but also within the organizations located in the South.

Suggested Citation

  • Tonia Mori & Marie-Claire Malo, 2003. "Impactos del comercio justo del vino. Tres casos de empresas colectivas de productores en Chile," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 46, pages 265-289, November.
  • Handle: RePEc:cic:revcir:y:2003:i:46:p:265-289

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    References listed on IDEAS

    1. Ingemar Dierickx & Karel Cool, 1989. "Asset Stock Accumulation and Sustainability of Competitive Advantage," Management Science, INFORMS, vol. 35(12), pages 1504-1511, December.
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    Cited by:

    1. Antonio Socías Salvá & Natividad Doblas, 2005. "El comercio justo: implicaciones económicas y solidarias," CIRIEC-España, revista de economía pública, social y cooperativa, CIRIEC-España, issue 51, pages 7-24, April.

    More about this item


    Fair Trade; Wine; cooperative; impacts; producers; Los Robles; El Corazón; Sagrada Familia; Oxfam-Wereldwinkels; performance; Chile.;

    JEL classification:

    • D29 - Microeconomics - - Production and Organizations - - - Other
    • D63 - Microeconomics - - Welfare Economics - - - Equity, Justice, Inequality, and Other Normative Criteria and Measurement
    • P13 - Economic Systems - - Capitalist Systems - - - Cooperative Enterprises
    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness


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