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The Chocolate Market In Romania: Between Sensory Appeal And Marketng Realities

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  • VASILE LAVINIA-VALENTINA

    (BUCHAREST UNIVERSITY OF ECONOMIC STUDIES)

Abstract

The paper analysis the chocolate market in Romania, offering insights into personal consumers’ preferences. The objective of the research is to analyze the purchasing behavior and consumers’ options using quantitative methods for gathering and analyzing the data. The main results show that chocolate is purchased based on taste, at least once a week, usually from supermarkets, and the preferred type is milk bar chocolate. Consumers spend, on average, 10 euros per week to purchase chocolate. The results are relevant to be used by producers in underpinning their marketing strategies.

Suggested Citation

  • Vasile Lavinia-Valentina, 2025. "The Chocolate Market In Romania: Between Sensory Appeal And Marketng Realities," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 268-273, June.
    • Handle: RePEc:cbu:jrnlec:y:2025:v:3:p:268-273
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    File URL: https://www.utgjiu.ro/revista/ec/pdf/2025-03/25_Vasile.pdf
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    References listed on IDEAS

    as
    1. Margherita Del Prete & Antonella Samoggia, 2020. "Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research," Sustainability, MDPI, vol. 12(14), pages 1-18, July.
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