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Study Regarding The Attitude Of Customers On The Behaviour Of The Sales Staff In The Supermarkets From Resita

Author

Listed:
  • MANCIU VENERA CRISTINA

    (UNIVERSITY EFTIMIE MURGU OF RESITA, FACULTY OF ECONOMIC SCIENCES)

  • DEMYEN SUZANA

    (UNIVERSITY EFTIMIE MURGU OF RESITA, FACULTY OF ECONOMIC SCIENCES)

Abstract

The importance of commerce is becoming higher nowadays, in the context of a consumer society. The role of employees is thus essential in providing the best products and services to customers. The present paper tries to highlight the situation of supermarket staff in the city of Resita. Thus, the first part of the paper presents a theoretical background and a review of literature in the field, while the second part consists in a study carried out with the purpose of researching the attitude of customers on the behaviour of the sales staff.

Suggested Citation

  • Manciu Venera Cristina & Demyen Suzana, 2018. "Study Regarding The Attitude Of Customers On The Behaviour Of The Sales Staff In The Supermarkets From Resita," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 5, pages 91-97, October.
    • Handle: RePEc:cbu:jrnlec:y:2018:v:5:p:91-97
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    References listed on IDEAS

    as
    1. Mohd Sah Basir & Syed Zamberi Ahmad & Philip J. Kitchen, 2010. "The Relationship Between Sales Skills And Salesperson Performance: An Empirical Study In The Malaysia Telecommunications Company," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 3(1), pages 51-73.
    2. Anca-Mihaela TEAU, 2013. "Sales Force Motivation and Compensation," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(1), pages 44-50, March.
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    Cited by:

    1. MANCIU Venera & DEMYEN Suzana, 2019. "Trends Regarding Retail Businesses. A Consumer Perspective On The Commercial Activity In The City Of Reşiţa," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 44-51, December.

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